Something Coffee
"a little something special"
Concept branding for a local, contemporary, community-conscious coffee shop serving a fresh, down-to-earth daily luxury.
Creating a concept brand for a trendy, feel-good community coffee shop that offers luxury without frills.
Logo & Branding
Packaging Design
Patterns & Marks
When you need something...
With a quirky tag meant to be a fill-in-the-blank, the audience can write in the need they most resonate with- something sweet, something bold, something special, something refreshing, etc.
Something Coffee aims to be an inclusive third space with a finger on the pulse of their local community, where locals can come to gather, connect, create, advocate, unwind, amp up, and just be.